Pre-Sale Home Improvements: What's Worth It
When preparing to sell, every dollar spent on improvements should generate more than a dollar in increased sale price. Unfortunately, many sellers invest in the wrong upgrades. Here is what the data says about pre-sale improvement ROI.
Highest ROI Improvements
Best ROI
Curb Appeal
landscaping, front door, and exterior paint average 100-200% ROI
Tier 1: Almost Always Worth It (80-200% ROI)
- Fresh neutral paint ($500-$2,000)
- Deep cleaning and decluttering ($200-$500)
- Landscaping and curb appeal ($500-$2,000)
- Professional photography ($200-$500)
- Minor kitchen updates (new hardware, faucets)
Tier 2: Usually Worth It (50-100% ROI)
- New front door ($500-$1,500)
- Updated light fixtures ($200-$800)
- Bathroom caulking and grout refresh ($100-$300)
- Carpet cleaning or replacement in worn areas
Tier 3: Rarely Worth It (10-50% ROI)
- Full kitchen remodel ($30,000-$80,000)
- Bathroom addition ($20,000-$50,000)
- Pool installation ($30,000-$60,000)
- High-end appliance upgrades
The Rule of Thumb
Spend no more than 1-2% of your expected sale price on pre-sale improvements. On a $400,000 home, that is $4,000-$8,000. Focus on the cosmetic, low-cost improvements that create the best first impression.
The Bottom Line
The best pre-sale investments are the cheapest ones: paint, cleaning, landscaping, and photography. Skip major renovations and let the next owner customize to their taste.